Four businesses, and the thing that actually moved.
Every one of these started with an owner who was good at the work and tired of being told they needed to post more.
Bellweather Advisory
Booked out on referrals and nothing arriving from anywhere else, behind a website that described the work in language only other consultants understood. We rewrote the position, then the site, then put the founder on camera twice a month explaining one problem at a time.
- Inbound inquiries up 3x
- Referrals down to 54% of new work
- Site rewritten in three weeks
Nine Elm Coffee
A second site six weeks out and an account that only ever posted latte art. We built the content around the people and the sourcing instead, and wrote an opening campaign that gave the neighborhood a reason to show up on day one.
- Opening week sales up 41%
- Weekday morning trade up 22%
- Account grew 2.8x in 90 days
Hartley and Bloom
A loyal local following and no idea how to talk to trade buyers, who want completely different things from a Saturday customer. We wrote a second position for wholesale, built the page it needed, and filmed the process behind the product.
- Nine wholesale accounts in four months
- Trade inquiries every week
- Average order value up 18%
Verdant Wellness Rooms
January and February emptied out every year, and nobody had ever explained in plain language what the four practitioners actually do. We scripted a short explainer series with each of them on camera and published it before the quiet season arrived.
- Quiet season revenue up 31%
- Explainer series watched 60k times
- Waitlist introduced for two practitioners
Followers are not the number that pays your rent.
Reach is easy to buy and easy to fake. It also has almost no relationship to whether the right people are getting in touch. So the reporting you get from us is built around four things instead.
- Inquiries, counted honestly, including the ones that arrive by phone or direct message
- How many of those turned into a first real conversation
- How many of those conversations became clients
- Whether people can repeat your positioning back to you in their own words
The last one sounds soft and is the most telling. When a prospect opens the call already explaining what you do, the messaging is working.
Your business could be the fifth one here.
Tell us what is not working. If somebody else is a better fit, we will say so instead of taking the project.