AMORE Slay & Co
Rose gold light drifting across a black surface
AMORE Slay & Co, creative marketing

Content with a strategy behind it, and a person in front of it.

We work out what your business should be saying, then produce the content that says it, on camera and in writing.

A content marketing and brand strategy studio for businesses that want this handled properly. Not an influencer, not a posting service, not another freelancer to manage.

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The quiet problem

Most businesses are not invisible. They are unclear.

A woman reading a company page on her phone, deciding in under a minute whether to take it seriously
A minute on your page decides the enquiry.

People can find you, read everything you have published, and still not be able to say what you do or why it should be you.

That is rarely a volume problem. Posting five times a week does not fix a message that has never been written down. It only repeats it faster.

Credibility comes from three things happening at once. A clear position, language that stays the same everywhere you appear, and a real person saying something worth listening to. Get those right and the content finally has something to carry.

That is the work here. Decide what the business stands for, write it properly, then produce the content that puts it in front of the people who need to hear it.


A woman speaking to camera at a desk setup, recording content for a business

Where this sits

A consultancy, not a content mill.

There are several ways to buy marketing help and most of them are sold as the same thing. It is worth being precise about which one this is, because it changes what you get.

  • Not an influencer. The audience being built belongs to your business, not to a personal account that leaves when the contract does.
  • Not a posting service. Strategy and messaging come first. Posts are the output of that, not the product.
  • Not a freelancer you have to manage. The work is done for you, approved once and delivered on a schedule.
  • Not a full agency. One consultant, a direct line, and nobody in between forwarding your emails.

When a business needs an ad buyer or a full production crew, we say so and point you to one. It keeps the work honest.

Deliverables

What lands in your hands.

No strategy deck that gets read once. Every engagement ends with words you can use, files you own and a month of work already made.

If we stopped working together tomorrow, you would still be able to run everything we set up.

Messaging and brand board01
Aa Bb Cc Display serif, set with wide letter spacing on titles

One page holding the position, the audience, the three things you always say and the words you never use. Colour and type rules sit alongside it, so the writing and the look arrive together.

A month of content, planned02
your businessGrid preview
How it
works
Client
result
Meet the
founder

Thirty days of posts, captions and stories, approved in one call and scheduled before the month starts.

Scripts written to be said out loud03
“Most people call us after they have already tried to fix it themselves. Here is what that usually costs.” Opening line, forty second explainer, take one of three
  • The hook, written first, because nothing after it gets watched otherwise
  • Forty seconds of substance that answers a question people actually ask
  • A close that asks for one thing rather than four

Scripted, shot and edited, whether you are the one on camera or we are.

2.4x average lift in inbound enquiries across the first quarter of a retainer
14 days from the first call to the first content going live
92% of clients stay past the first three months
I had been posting for two years and getting nothing back. The difference was not more posting. It was finally knowing what we were saying, and having somebody able to say it properly.
Renata AlvarezFounder, independent consultancy
She rewrote how we describe ourselves and it still sounds like us, only sharper. Clients now arrive already understanding what we do, which used to take the whole first meeting.
Danielle OkaforDirector, professional services firm

How working together goes.

Four stages, no surprises, and you know what is happening at every point.

We talk for thirty minutes

What you sell, who buys it, what you have already tried and what you quietly suspect the real problem is. No deck, no pitch. By the end of the call you will know whether this is worth doing and roughly what it costs.

We settle the position and the words

Before anything is filmed or posted, we agree what the business stands for and how it says so. This is where most of the result comes from and it is the part everyone wants to skip.

We produce and publish

Scripts written, content shot, captions and profiles rewritten, first month live. You approve everything once, in one sitting, instead of being asked about it every second day.

We run it and report plainly

Every month you get a short note that says what went out, what it produced, what we are changing and why. Written in English rather than dashboard language.

Start here

Tell us about the business.

Fill this in and you will hear back the same day with a straight answer about whether we are the right fit and what it would cost.

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We reply to everything ourselves. No automated follow up sequences, no calls from a number you do not recognise.